Though it may seem like a long time away, only two thirds of a year are remaining till the World Championship in our town. And there is a lot of work ahead of us. And when I say us, I mean the city itself, the Organizing Committee, all people living in this town and all citizens of the Czech republic.

 

The world’s best skiers will gather in Liberec in the middle of February and TV broadcast of Vesec and Dr. Edvard Benes plaza will be seen on different TV stations in Europe, Japan and God knows where else. I cannot imagine a better opportunity to invite tourists, whether for winter or summer seasons, to attract new investors, or simply to show Liberec and its neighboring areas and to present our town to the world.

 

The Championship means a big chance for us and it would be a great pity to waste it. I have spoken to many athletes in the past years and asked them what makes a championship a successful event one that spectators as well as athletes would remember. I was often surprised by their responses. I expected long stories about prepared venues, logistics, accommodation or catering. I was wrong. Most of them mentioned the atmosphere that dominated in the venues where competitions take place - how many people came to cheer for their favorites and how the athletes were perceived by the locals.

 

I would therefore be very glad if we, in spite of the obstacles that were encountered, could be proud of this unique event that we will be hosting. And we should be able to show our pride through our energetic approach. I am confident that all visitors to Liberec as well as those sitting in front of their TV screens will fall in love with the town beneath Jested.

Editorial for April